Importance Of Network in the Digital World

Networking has always been central to the music business. The global pandemic has reduced contact mostly to the digital world. What does that mean for existing networks and how important is it exactly  to meet up for breaking artists and finding new markets? World Metal Congress and Music For Nations have kindly agreed to discuss this subject with us.

Friday 23. April 11:05 AM


Mod: Gunnar Sauermann / SPKR (DE)


Gunnar Sauermann is best known in the hard music scene as a freelance writer for the German edition of Metal Hammer since 2001. His focus has been on Norwegian and other Scandinavian bands, but also on black metal acts elsewhere. Gunnar joined Season of Mist in 2008 and worked 8 years from France and 2 more from the Netherlands as head of promotion for this renowned label. In 2018 Gunnar Sauermann was offered a position as senior press officer for the Wacken Open Air and moved to Hamburg. Two years later, he returned to promotion, heading the department of the acclaimed German label Prophecy Productions


Alexander Milas / World Metal Congress (UK) 

Alexander Milas is an erstwhile archaeologist, broadcaster, Kerrang! music journalist and award-winning editor-in-chief of Metal Hammer magazine. In 2017 he founded Twin V, a creative solutions and production company. 

In 2019 he launched the World Metal Congress, a celebration of heavy metal's global impact. His other projects include Space Rocks, a festival space exploration in partnership with the European Space Agency and the Heavy Metal Truants, a charity cycle ride which has raised nearly a million pounds for four childrens charities which he co-founded with Iron Maiden manager Rod Smallwood.

He is Eddietor of the official Iron Maiden Fan Club, head of the Heavy Metal Cycling Club. and works closely with Earth Percent, a climate action group. He has a cat named Angus. 


Julie Weir / Music For Nations (UK)

Julie is Label Head in Music For Nations, Sony Music. She has been in the music industry for over 25 years from humble beginnings in a record store in Leeds in 1992, through to running club nights in the city. After moving to London to do an MA, she began to work in the industry as a merchandising manager for independent label Cacophonous, moving up to label manager. She set up Visible Noise (an independent rock label designed to support and nurture young UK guitar bands, as a reaction to the influx of Artists from the US) in 1998 and signed acts such as Bullet for my Valentine and Bring me the Horizon. Alongside Visible Noise, she ran Wiseblood Management, worked across sync, publishing and branding, and set up Subverse (the UK’s first truly all ages rock and metal club with live bands…) under her own companies. In April 2016, after years of consulting for them, she decided to take the leap and move to Sony Music to be the Label Head and resurrect the legendary Music For Nations, where she is currently working with Artists such as Bury TomorrowKillswitch Engage, Tool, Wardruna, Never Not Nothing and Amon Amarth amongst others.

Julie also works mentoring developing artists and people wanting to break into the business side of music


Kristoffer Neegaard /Inferno Music Conference (NO)

Kristoffer is an experienced music industry professional currently working as the Head of Conference for the Inferno Music Conference. With many years working with several branches in the music industry, like artist management and record labels.

Kristoffer has been active in the music industry since 2011. He started as a musician in the metal scene in Oslo, playing guitar in the hardcore band Blodspor. After some years he moved on to creating a DIY hardcore label along with some of his bandmates. His passion for networking and connecting people lead him to the Inferno Music Conference. He is also working as a commercial director for Oslo Brewing Company in South America and as a Senior Consultant for the Sonic branding company 86tales.